{"id":4732,"date":"2023-11-15T16:24:37","date_gmt":"2023-11-15T16:24:37","guid":{"rendered":"https:\/\/terrascend.com\/?page_id=4732"},"modified":"2023-12-15T16:33:53","modified_gmt":"2023-12-15T16:33:53","slug":"bj-carretta","status":"publish","type":"page","link":"https:\/\/terrascend.com\/management-board\/bj-carretta\/","title":{"rendered":"BJ Carretta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4732\" class=\"elementor elementor-4732\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb25638 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb25638\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-873420e\" data-id=\"873420e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c48beab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c48beab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8e50c59\" data-id=\"8e50c59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f389337 elementor-widget elementor-widget-text-editor\" data-id=\"f389337\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>BJ Carretta, Senior Vice President, Marketing<\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e125773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e125773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-587d6c9\" data-id=\"587d6c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc6f1a elementor-widget elementor-widget-image\" data-id=\"6fc6f1a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/terrascend.com\/wp-content\/uploads\/2023\/11\/BJ-Carretta-headshot.jpg\" title=\"BJ-Carretta-headshot\" alt=\"BJ-Carretta-headshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0266306\" data-id=\"0266306\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b8fb4a elementor-widget elementor-widget-text-editor\" data-id=\"3b8fb4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">Mr. Carretta brings more than 20 years of marketing experience to TerrAscend, focusing the past six years on some of the largest and most dynamic cannabis marketing segments.<\/p><p class=\"MsoNormal\">Widely recognized as one of the foremost strategists in the industry and regarded for driving results, Mr. Carretta held top marketing positions at multi-state US operators Columbia Care, as well as was the original CMO at MedMen.<\/p><p class=\"MsoNormal\">He has worked with a variety of other cannabis brands, organizations and technology companies as well through his consulting company. Before entering the cannabis industry, Mr. Carretta was vice president of digital brand marketing, media, and communications at Fender, the world&#8217;s leading guitar manufacturer.<\/p><p class=\"MsoNormal\">He also spent eight years at NBC Sports Group, leading marketing and communications for the action sports division.<\/p><p class=\"MsoNormal\">Mr. Carretta began his career at NBC Universal, aiding in launching the studio&#8217;s TV-to-DVD business. He earned a Bachelor of Arts degree from Purdue University and was also a member of the Division I men&#8217;s varsity basketball team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mr. Carretta brings more than 20 years of marketing experience to TerrAscend, focusing the past six years on some of the largest and most dynamic cannabis marketing segments.<\/p>\n","protected":false},"author":10,"featured_media":1270,"parent":1302,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BJ Carretta - TerrAscend<\/title>\n<meta name=\"description\" content=\"Mr. Carretta brings more than 20 years of marketing experience to TerrAscend, focusing the past six years on some of the largest and most dynamic cannabis marketing segments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terrascend.com\/management-board\/bj-carretta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BJ Carretta\" \/>\n<meta property=\"og:description\" content=\"Mr. Carretta brings more than 20 years of marketing experience to TerrAscend, focusing the past six years on some of the largest and most dynamic cannabis marketing segments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/terrascend.com\/management-board\/bj-carretta\/\" \/>\n<meta property=\"og:site_name\" content=\"TerrAscend\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TerrAscend-241083406358893\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T16:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/terrascend.com\/wp-content\/uploads\/2021\/04\/about-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1926\" \/>\n\t<meta property=\"og:image:height\" content=\"299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@terrascendcorp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/terrascend.com\/management-board\/bj-carretta\/\",\"url\":\"https:\/\/terrascend.com\/management-board\/bj-carretta\/\",\"name\":\"BJ Carretta - TerrAscend\",\"isPartOf\":{\"@id\":\"https:\/\/terrascend.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/terrascend.com\/management-board\/bj-carretta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/terrascend.com\/management-board\/bj-carretta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/terrascend.com\/wp-content\/uploads\/2021\/04\/about-banner.png\",\"datePublished\":\"2023-11-15T16:24:37+00:00\",\"dateModified\":\"2023-12-15T16:33:53+00:00\",\"description\":\"Mr. Carretta brings more than 20 years of marketing experience to TerrAscend, focusing the past six years on some of the largest and most dynamic cannabis marketing segments.\",\"breadcrumb\":{\"@id\":\"https:\/\/terrascend.com\/management-board\/bj-carretta\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/terrascend.com\/management-board\/bj-carretta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/terrascend.com\/management-board\/bj-carretta\/#primaryimage\",\"url\":\"https:\/\/terrascend.com\/wp-content\/uploads\/2021\/04\/about-banner.png\",\"contentUrl\":\"https:\/\/terrascend.com\/wp-content\/uploads\/2021\/04\/about-banner.png\",\"width\":1926,\"height\":299},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/terrascend.com\/management-board\/bj-carretta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/terrascend.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Management &#038; 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